Feature
|
Mura CMS+ |
Mura DXP |
Enterprise |
|---|---|---|---|
| Content Management | |||
| Responsive drag & drop layouts | X | X | X |
| WYSIWYG editor | X | X | X |
| Form Builder | X | X | X |
| Reusable content components | X | X | X |
| Custom navigation creation | X | X | X |
| Related content (across sites) | X | X | X |
| Multi-device preview | X | X | X |
| Versioning | X | X | X |
| Batch upload | X | X | X |
| Content Staging | X | X | X |
| Batch Publishing & Rollback | X | X | X |
| Flexible content types | X | X | X |
| Structured & non-structured approvals | X | X | X |
| Document Management | |||
| Document and file management | X | X | X |
| Content expiration & notification | X | X | X |
| File check-in/check-out | X | X | X |
| Content assignments | X | X | X |
| Content Personalization | |||
| Personalize by account, industry and ideal customer profile | X | X | |
| Add personlaization to any platform and connect experiences | X | X | |
| Personalize by persona, buying stage, referrer and more | X | X | |
| Serial storytelling via audience-specific narratives and calls-to-action | X | X | |
| Trigger experiences via content consumption, 1st and 3rd-party data | X | X | |
| Sync experiences with CRM and Marketing Automation | X | X | |
| Live content audits by audience and content type | X | X | |
| Site Management | |||
| Multi-site support | X | X | X |
| Site member and admin user pools | X | X | X |
| Group-based permissions | X | X | X |
| Site/Module/Page-level permissions | X | X | X |
| Caching | X | X | X |
| User Registration | X | X | X |
| Oauth Support (Google & Facebook enabled login) | X | X | X |
| Section 508 accessibility compliant | X | X | X |
| GDPR compliant | X | X | X |
| Analytics | |||
| Core Anlaytics (if approved) | X | X | X |
| Call-to-action and conversion metrics | X | X | |
| Content-performance metrics | X | X | |
| Content scoring & engagement | X | X | |
| Audience & buying stage-specific metrics | X | X | |
| Content campaign metrics | X | X | |
| Revenue attribution | X | X | |
| Funnel/Journey velocity | X | X | |
| Integrations | |||
| Google Analytics | X | X | X |
| Google Data Studio | X | X | X |
| CRM (Salesforce) | X | X | X |
| Marketing Automation (Marketo, Mautic, Silverpop, Autopilot) | X | X | |
| Or anything with an accessible API | X | X | |
| Development | |||
| Complete API | X | X | X |
| Supports Popular Javascript Frameworks & Libraries (Vue.js, React.js, Node.js, Ember.js) | X | X | X |
| CSS Framework Support (Bootstrap, Foundation, and more) | X | X | X |
| Immutable architecture via Docker Containerization | X | X | X |
| Supports a complete DevOps workflow from local machine to git to staging to production | X | X | X |
| AWS/S3-ready | X | X | X |
| Highly flexible and extensible—build business apps leveraging mura core | X | X | X |
| Deployment | |||
| Headless, Decoupled, Coupled and Hybrid Content Delivery | X | X | X |
| Deploys on Tomcat or other Java servlets | X | X | X |
| Supports Mysql, MS SQL, PostgreSQL, or Oracle databases | X | X | X |
| Container-ready (Docker) | X | X | X |
| Misc. | |||
| X | X | X | |
| Portal | X | X | X |